YouTube, being the second most visited website globally and the largest video-sharing platform, has a diverse array of content catering to millions of users daily. Understanding the top YouTube searches provides insights into what people are interested in, trends in media consumption, and the types of content creators can focus on to grow their audiences. This guide covers the various categories and trends often found among the top searches on YouTube.
Top 100 YouTube Searches Worldwide
S. No.
Keyword
No of Searches
1
BTS
16,723,304
2
pewdiepie
16,495,659
3
ASMR
14,655,088
4
Billie Eilish
13,801,247
5
baby shark
12,110,100
6
old town road
10,456,524
7
music
10,232,134
8
badabun
10,188,997
9
blackpink
9,580,131
10
Fortnite
9,117,342
11
Minecraft
8,540,800
12
pewdiepie vs t series
8,252,156
13
peliculas completas en español
8,223,530
14
senorita
8,203,240
15
Ariana grande
7,599,148
16
alan walker
7,011,862
17
tik tok
6,918,634
18
musica
6,776,562
19
WWE
6,720,364
20
Calma
6,570,493
21
bad bunny
6,462,239
22
Eminem
6,454,801
23
queen
6,443,123
24
ed Sheeran
6,098,093
25
Peppa pig
6,011,992
26
despacito
5,694,159
27
la rosa de Guadalupe
5,653,795
28
Taki Taki
5,437,988
29
Enes Batur
5,424,066
30
Michael Jackson
5,079,319
31
songs
5,040,082
32
t series
4,948,708
33
maluma
4,858,299
34
bad guy
4,806,490
35
markiplier
4,770,407
36
Taylor swift
4,709,317
37
Ozuna
4,665,643
38
nightcore
4,622,362
39
Paulo Londra
4,606,009
40
karaoke
4,542,724
41
James Charles
4,530,707
42
youtube
4,472,373
43
imagine dragons
4,471,413
44
dance monkey
4,468,853
45
twice
4,388,230
46
Roblox
4,383,944
47
free fire
4,368,431
48
gacha life
4,360,138
49
post-Malone
4,268,859
50
Justin Bieber
4,153,259
51
Felipe Neto
4,129,776
52
Bruno mars
4,125,165
53
7 rings
4,071,507
54
china
4,007,730
55
Doraemon
3,919,814
56
anuel
3,895,705
57
kill this love
3,841,537
58
jacksepticeye
3,777,353
59
maroon 5
3,771,017
60
Joe Rogan
3,763,617
61
game of thrones
3,762,771
62
marshmello
3,739,179
63
Linkin park
3,735,715
64
David dobrik
3,707,115
65
bohemian rhapsody
3,702,925
66
squeeze
3,639,897
67
lady gaga
3,636,055
68
aaj tak live
3,576,911
69
5-minute crafts
3,542,329
70
cardi b
3,541,762
71
geo news live
3,529,420
72
музыка
3,510,408
73
Selena Gomez
3,452,110
74
Coldplay
3,438,660
75
dantdm
3,432,755
76
lofi
3,423,363
77
anuel aa
3,421,588
78
Rihanna
3,399,253
79
drake
3,391,085
80
dross
3,388,714
81
Los polinesios
3,378,828
82
rap
3,372,895
83
Shawn Mendes
3,303,856
84
cocomelon
3,286,720
85
sia
3,286,486
86
song
3,216,548
87
slime
3,215,921
88
dua lipa
3,215,514
89
con Calma
3,209,614
90
funny videos
3,185,759
91
mikecrack
3,183,225
92
vegetta777
3,150,688
93
pubg
3,052,130
94
avengers endgame
3,043,992
95
movies
3,041,954
96
soolking
3,039,784
97
believer
3,008,394
98
GTA 5
3,000,893
99
Romeo Santos
2,995,028
100
Katy perry
2,993,646
Top 100 YouTube Searches in the US
S. No.
Keyword
No of Searches
1
pewdiepie
45,71,398
2
ASMR
40,36,274
3
music
33,47,560
4
markiplier
29,69,267
5
old town road
25,01,430
6
Billie Eilish
23,55,459
7
pewdiepie vs t series
21,79,597
8
Fortnite
20,10,834
9
David dobrik
20,06,263
10
jacksepticeye
19,56,498
11
Joe Rogan
19,22,619
12
James Charles
18,52,057
13
baby shark
18,43,336
14
BTS
16,48,962
15
dantdm
16,48,379
16
SNL
15,69,452
17
game grumps
13,99,182
18
CNN
13,83,248
19
WWE
13,51,784
20
lofi
13,17,905
21
Minecraft
12,94,920
22
Shane Dawson
12,18,344
23
fox news
11,94,207
24
msnbc
11,62,435
25
Mr beast
11,55,660
26
fgteev
11,32,139
27
ssundee
11,30,356
28
lofi hip hop
11,15,248
29
t series
11,06,948
30
gacha life
10,88,275
31
Stephen Colbert
10,71,076
32
flamingo
10,53,715
33
Ariana grande
10,45,804
34
nightcore
99,2960
35
songs
94,5140
36
jake paul
938,932
37
lazar beam
921,944
38
tyt
905,280
39
Eminem
901,503
40
Taylor swift
894,841
41
post-Malone
888,713
42
vanossgaming
888,357
43
memes
871,174
44
Jeffree star
861,302
45
trump
853,570
46
study music
840,359
47
cardi b
833,307
48
juice wrld
809,349
49
game of thrones
807,388
50
ESPN
801,990
51
unspeakable
794,403
52
John Oliver
784,305
53
logan paul
775,211
54
NBA young boy
770,299
55
try not to laugh
766,004
56
blackpink
761,919
57
coryxkenshin
759,131
58
avengers endgame
752,274
59
Roblox
735,723
60
Andrew yang
732,854
61
dude perfect
730,066
62
last week tonight
726,970
63
Peppa pig
725,073
64
Mr beast
715,461
65
chad wild clay
708,328
66
donkey
706,010
67
ufc
699,040
68
game theory
693,334
69
NFL
688,779
70
JRE
687,693
71
BuzzFeed unsolved
682,198
72
popularmmos
679,442
73
drake
679,361
74
borderlands 3
670,494
75
ninja
670,413
76
Colbert
669,343
77
sml
662,973
78
tik tok
658,256
79
itsfunneh
652,226
80
undisputed
651,707
81
ben Shapiro
650,475
82
Seth Meyers
650,378
83
Rachel Maddow
648,303
84
prepared
641,203
85
pokemon sword and shield
640,846
86
Jeffy
640,603
87
Trevor Noah
640,279
88
critical role
637,750
89
Trisha paytas
636,567
90
blippi
634,897
91
gmm
623,242
92
first take
622,691
93
Nintendo
620,470
94
queen
619,303
95
sssniperwolf
618,963
96
Ryans toy review
611,976
97
Tati
604,341
98
funny videos
601,083
99
sis vs bro
599,916
100
Jenna marbles
598,684
Top 20 YouTube Searches in India
S.No.
Keyword
No of Searches
1
wwe
7,64,000
2
ashish chanchlani
6,82,000
3
punjabi songs
6,69,000
4
dynamo gaming
6,32,000
5
carryminati
6,26,000
6
pewdiepie
6,18,000
7
bb ki vines
6,16,000
8
t series
5,44,000
9
pubg
5,12,000
10
tom and jerry
4,85,000
11
emiway bantai
4,81,000
12
study iq
4,78,000
13
5 minute crafts
4,65,000
14
amit bhadana
4,06,000
15
stand up comedy
4,03,000
16
mumbiker nikhil
4,02,000
17
bts
2,70,000
18
tik tok
2,37,000
19
free fire
1,63,000
20
baby shark
95,000
Most Popular YouTube Tech Channels
S. No.
Keyword
No of Subscribers
1
unbox therapy
1,81,00,000
2
uravgconsumer
31,20,000
3
Engadget
12,50,000
4
phonearene
12,10,000
5
Derek Banas
11,40,000
6
barnacules nerdgasm
8,89,000
7
the art of photography
7,21,000
8
Roberto blake
5,33,000
9
droid life
4,14,000
10
David di franco
1,77,000
Top 10 Most Popular YouTube Music Channels
S. No.
Keyword
No of Subscribers
1
Justin Bieber
64,800,000
2
Ariana grande
49,400,000
3
Eminem
48,700,000
4
Katy perry
41,300,000
5
Rihanna
37,800,000
6
Bruno mars
32,600,000
7
wiz khalifa
24,900,000
8
Nicki Minaj
23,200,000
9
Beyonce
23,500,000
10
Chris brown
22,000,000
Most Popular YouTube Gaming Channels
S. No.
Keyword
No of Subscribers
1
sssnipperwolf
2,92,00,000
2
KSI
2,34,00,000
3
popularmmos
1,73,00,000
4
stampylonghead
1,03,00,000
5
rooster teeth
93,20,000
6
anesongib
23,00,000
7
thejwittz
15,80,000
8
putther
9,30,000
9
ser winter
5,98,000
10
Giancarlo parimango
3,27,000
Most Popular YouTube Cooking & Health Channels
S. No.
Keyword
No of Subscribers
1
bon appetit
58,30,000
2
the ford ranger
52,40,000
3
eater
28,20,000
4
vahchef vahrehvah
24,10,000
5
food food
14,80,000
6
nickos kitchen
12,40,000
7
just one cookbook
8,01,000
8
Steph and adam
5,71,000
9
I heart recipes
5,07,000
10
cookwithapril
3,19,000
Most Popular YouTube Beauty & Fashion Channels
S. No.
Keyword
No of Subscribers
1
Alisha Marie
81,00,000
2
meg Deangelis
47,50,000
3
Sarai jones
34,90,000
4
simplynessa15
25,50,000
5
Arden rose
14,50,000
6
Gabriella
8,51,000
7
Leah pripps
7,11,000
8
Cambria joy
6,19,000
9
Daina
5,16,000
10
Tasmin Dhaliwal
2,68,000
Most Popular YouTube Film & Entertainment Channels
S. No.
Keyword
No of Subscribers
1
Miranda sings
1,09,00,000
2
BuzzFeed multiplayer
99,00,000
3
awesomenesstv
85,50,000
4
clevver news
48,30,000
5
mcjuggernuggets
41,10,000
6
grace Helbig
26,50,000
7
button poetry
13,40,000
8
hamilton Evans
6,39,000
9
Eile Monty
6,31,000
10
FYI television network
2,43,000
Most Popular YouTube Comedy Channels
S. No.
Keyword
No of Subscribers
1
Jenna marbles
2,00,00,000
2
good mythical morning
1,72,00,000
3
failarmy
1,50,00,000
4
Lilly Singh
1,48,00,000
5
CollegeHumor
1,43,00,000
6
people vs food
1,24,00,000
7
all def
45,30,000
8
jinx
16,80,000
9
Clifford Owusu
4,31,000
10
whatsupwoods
2,36,000
YouTube’s Annual Number of Users
Year
Number of Users
2012
0.8 billion
2013
1 billion
2014
1.1 billion
2015
1.2 billion
2016
1.4 billion
2017
1.5 billion
2018
1.8 billion
2019
2 billion
2020
2.3 billion
2021
2.6 billion
YouTube Premium Paying Subscribers
Year
Number of Subscribers
2015
1.5 million
2016
3 million
2017
2.8 million
2018*
10 million
2019
18 million
2020
30 million
2021
23.6 million
Categories of Top Searches
Music Videos
Music consistently dominates YouTube searches. Users flock to the platform to watch official music videos, lyric videos, and live performances. Popular artists like BTS, Taylor Swift, Justin Bieber, and Bad Bunny often top the search charts.
Gaming
Gaming content is a significant driver of YouTube traffic. Searches for gameplay, walkthroughs, reviews, and live streams of popular games like “Minecraft,” “Fortnite,” “Among Us,” and “Roblox” are very common. Gaming influencers and esports tournaments also attract substantial viewership.
How-To and Tutorials
YouTube serves as a go-to resource for learning new skills. Tutorials on a wide range of topics such as cooking, coding, makeup, DIY projects, and home repairs are frequently searched.
Entertainment
Entertainment content, including TV show clips, movie trailers, comedy sketches, and web series, attracts a lot of attention. Late-night show segments, interviews with celebrities, and fan theories are particularly popular.
Vlogs
Personal vlogs from influencers and celebrities are highly searched. Viewers are interested in lifestyle content, travel vlogs, daily routines, and behind-the-scenes looks into the lives of their favorite personalities.
Educational Content
Educational videos covering science, history, math, and more are also popular. Channels like CrashCourse, Khan Academy, and TED-Ed provide valuable content that is frequently searched by students and lifelong learners.
News and Current Events
People turn to YouTube for updates on news and current events. Searches for recent events, political updates, and significant happenings globally are common.
Fitness and Health
Fitness routines, workout plans, yoga sessions, and nutritional advice are popular search topics. Influencers in the health and wellness space attract viewers looking to improve their fitness and lifestyle.
Trends in Top Searches
Seasonal Trends
Certain searches peak during specific times of the year. For instance, “Christmas songs” spike in December, while “Halloween makeup tutorials” see a surge in October.
Viral Challenges and Memes
Viral challenges, internet memes, and trending hashtags often lead to spikes in related searches. The “Ice Bucket Challenge,” “Mannequin Challenge,” and various TikTok trends have all seen significant search interest on YouTube.
Technological Advances
New product releases, especially in technology, drive searches. Unboxings, reviews, and comparisons of gadgets like smartphones, gaming consoles, and laptops are highly searched.
Celebrity and Influencer Content
Content related to popular celebrities and influencers often trends. Significant events in their lives, such as weddings, controversies, or new projects, can lead to a surge in searches.
Major Events and Anniversaries
Major global events, anniversaries of significant historical events, and cultural phenomena often lead to increased search activity. For example, searches related to the Olympics, elections, or significant anniversaries like the moon landing anniversary see peaks.
Analyzing Top YouTube Searches
Several tools and methods can be used to analyze and stay updated with the top YouTube searches:
YouTube Trends Dashboard
This tool provides insights into trending videos and searches by location and category.
Google Trends
Google Trends allows users to see the popularity of search queries over time and compare different terms.
Keyword Research Tools
Tools like Ahrefs, SEMrush, and VidIQ offer in-depth analysis of YouTube search trends, keyword difficulty, and search volume.
YouTube Analytics
For content creators, YouTube Analytics provides valuable data on how their videos are being discovered and the search terms leading to their content.
Conclusion
Understanding the top YouTube searches is crucial for content creators, marketers, and anyone interested in digital trends. The platform’s diverse audience means that search trends can vary widely, reflecting the interests and concerns of people worldwide. By staying informed about these trends, one can create content that resonates with viewers and meets the current demand, leading to increased visibility and engagement on YouTube.
