SEO Glossary: Terms and Definitions

Last updated: January 24, 2025

SEO Glossary
SEO Glossary

Before doing any work or project professionally, its very necessary to know and understand the terminology of technical platform like search engine optimization. You can find here 124+ SEO glossary to know and understand the full vocabulary of search engine optimization.

A

  • AI – AI is abbreviation for Artificial Intelligence. It refers to the simulation of human intelligence in machines (especially computer systems) that are programmed to mimic human actions. It helps various industries to automate many types of activities. It also helps search engine optimization processes.
  • Address
  • AdWords
  • Agent Name
  • Algorithm
  • Alt Text
  • Altavista
  • Anchor Text
  • AMP (Accelerated Mobile Pages)
  • Add Me to Search – Add me to search or add me to Google is an feature offered by Google that allows individuals to create a Google people card visible to anyone searching for their name. If you want to learn how to use add me to search feature and create Google people card, click the mentioned link.
  • AI Content Writing Tool – A content writing tool with the power of AI is called AI content writing tool. If you are an SEO looking to generate content with AI or an content writer seeking AI tool for ideas, you can find these tools in our list of AI content writing tools.
  • AI Humanizer – An AI Humanizer refers to a tool or system designed to make artificial intelligence interactions feel more natural, empathetic, and relatable by mimicking human-like behavior, tone, and understanding. If you want to humanize your content, you could use best free AI humanizer.

B

  • BackLink – Backlink is a link coming from other website to an website. High DA and theme links help to improve website ranking in search engines. The link developers keep searching free backlink sites for their link building campaign.
  • Backlink analysis – Backlink analysis is the process of evaluating the quantity, quality, and relevance of backlinks pointing to a website to assess its SEO performance and identify opportunities for improvement. You can use any of the best free backlink checker tools to conduct backlink analysis.
  • Blog submission – Blog submission is off-page SEO technique in which you submit blogs in paid or free blog submission sites to get high quality contextual backlinks and referral traffic.
  • Blind Traffic
  • Business directory – A business directory is a website listing information on various types of businesses under different categories. If you want to see examples of bussines directories, visit our blog post on best free business listing sites.

C

  • Free Ad Posting Site – Site that allow users to post the advertisements for free are called free ad posting site. You can view the list of free classified ad posting sites compiled by WebAllWays.
  • Click Through Rate (CTR) – Click Through Rate (CTR) measures the percentage of users who click on a link after viewing it in search results or ads. The two major types are Organic Click Through Rate (CTR), which tracks clicks on non-paid search results, and Paid CTR, which measures clicks on paid search ads. Both are vital for evaluating the effectiveness of SEO and PPC campaigns.
  • Content Readability – Content readability is a measure of how easy a piece of content is to read. Easy to understand, clear and concise texts are more readable. If you want to improve your website content readability, you can learn how to improve content readability here.
  • Click Tracking
  • Cloaking
  • Clustering
  • Comment Tag
  • Counter
  • CPA
  • CPC
  • CPM
  • Crawl
  • Crawler
  • Cross Linking
  • CSS
  • ChatGPT

D

  • De-listing
  • Dead Link
  • Description
  • Directory
  • DMOZ
  • Doorway Page
  • Dynamic Content
  • Dynamic Page
  • Dropshipping – Dropshipping is a retail fulfillment method where a store doesn’t keep the products it sells in stock, instead purchasing items from a third party and having them shipped directly to the customer. If you want to start a dropshipping business, using the best free dropshipping tools will be very helpful.

E

  • Entry Page
  • ecommerce SEO
  • Escort SEO – Search engine optimization is called escort SEO if processed for an escort website.

F

  • FFA
  • Filter Word
  • Flash Page
  • Frames
  • Feedback – Feedback is information or reactions provided to improve or guide future performance or behavior. If you want to collect feedback on your website, you should consider using best free website feedback tools.

G

  • Google Analytics – Google analytics is a tool that collects data from websites and apps and offers various analytical tools and statisitics used. If you are new to Google analytics or this tool looks confusing to you, you can learn how to use Google analytics? here.
  • Google Search Console – Google search console is a free tool that help users monitor the Google search presence of their website. If you’ve never used Google search console before, you can learn How to use Google search console? here.
  • Gateway Page
  • Google
  • Google Everflux
  • GoogleBot
  • Guest blog – Guest blog is an blog published on your website written by someone from outside of your company. You can find Guest posting sites here to start posting.

H

  • Header / Headings
  • Header Tag
  • Hidden Text
  • Hit

I

  • Inbound Link
  • Inktomi
  • IP Address
  • IP Spoofing

J

  • JavaScript

K

  • Keyword
  • Keyword Density
  • Keyword Research – Keyword Research is all about finding the right keywords to focus and optimize on your website. Free keyword research tools for SEO can be used to conduct this crucial step.
  • Keyword Domain Name
  • Keyword Phrase
  • Keyword Stuffing / Spamming

L

  • Link Popularity
  • local SEO – Local SEO is the another type of search engine optimization that focuses on improving search visibility for local businesses. If you want to do it yourself, you can learn how to do local SEO here.
  • Local citation – Local citation is referred to any mention of your business details like name, address, and phone number (NAP). If you want to learn building local citations, you can find local citation building techniques here.
  • Link Building – Link Building is the process of building links of your website over other websites. This process is mainly used to improve the search rankings. If you want to learn more about link building, you can go through this link building FAQ we’ve created.
  • Link Building Tools – These tools are used to spy competitor’s backlinks in order to build backlinks. There are many Free Link Building Tools for SEO that are used by SEO professionals and link builders.
  • Link Farming
  • Log Files
  • Looksmart

M

  • Meta Search
  • Meta Tags
  • Mirror Sites
  • Misspellings
  • Magento – Magento is one of the most popular open source ecommerce platform to design an flexible online store. Magento SEO helps to promote your online store on search engines for more sale.

O

  • On-Page SEO is the type of search engine optimization that is processed over website pages for top ranking.
  • On-Page SEO Checklist – A SEO checklist having the collection of steps and techniques related to On-Page SEO, is called On-Page SEO checklist.
  • Off-Page SEO is the type of search engine optimization that is processed outside of your website to improve its search ranking.
  • Online Store – Online store is a website or app used to sell products or services digitally. If you want your online store rank on Google, you can implement online store SEO.
  • OpenCart – OpenCart is an open source online store management system that you can use to create your eCommerce webite for free. You can use OpenCart SEO to start promoting your online store in search results.
  • Open Directory Project
  • Optimization
  • Overture
  • Online Reputation Management (ORM) – Online Reputation Management (ORM) is the practice of monitoring, influencing, and improving an individual’s or business’s online image and reputation across digital platforms. If you are interested in running an ORM campaign, it would be helpful for you to use best free online reputation management tools.

P

  • Page Popularity
  • Page View
  • Page Index – Page index is a large database of Google containing pages with text, images, and video files. Google uses this index to provide most accurate search results to searchers/users. If you are having trouble indexing your website in Google, you can know how to fix page indexing issues here.
  • PageRank
  • PFI
  • Placement
  • PING – Packet Internet Groper
  • Ping Submission Site – Ping submersion site allow users to notify search engines about changes to website. You can find the ping submission site list here to start using them for better website indexing.
  • Popup
  • Portal
  • Positioning
  • PPC Engine
  • Press release – Press release is an statement delivered to members of news media with the purpose to provide information. Press release submission sites generally provide both free and paid solutions to post press releases.

R

  • Ranking
  • Reciprocal Link
  • Referrer
  • Registration
  • Robot
  • Robots.txt
  • ROI

S

  • Search Engine
  • Search Engine Optimization (SEO) is the process of optimizing a website to improve its search ranking. If you want to learn SEO, you can view our blog on how to do SEO.
  • SEO Glossary
    SEO Glossary

    SEO glossary is the collection of terms and definitions related to SEO (search engine optimization).

  • SEO Audit – SEO audit is the process of analyzing and evaluating your website to understand how well your website is optimized from an SEO point of view. Free SEO audit tools are often used to conduct SEO audit without paying extra.
  • Search Query
  • Search Term
  • SEM
  • SERP
  • SEO forum – SEO forum is an platform allowing users to ask questions and answer the posted questions. Here are the best SEO forums you can join.
  • Site Map
  • Site Submission
  • Slurp
  • Spamdexing
  • Spamming
  • Spider
  • Spidered
  • Splash Page
  • Spoofing
  • Stemming
  • Stop Word
  • Submission Service
  • SEO reseller program – An SEO reseller program is a partnership initiative that allows businesses to offer SEO services to their clients while leveraging the resources and expertise of a third-party SEO provider.
  • SEO Consultant is the experienced search engine optimization expert who provide effective SEO recommendations and suggestions.
  • SEO Facts
  • SEO Checklist
  • Shopify – Shopify is the ultimate ecommerce platform to build an online store and start, manage, and grow a business. To increase online product sale, Shopify SEO is the best way for small businesses.
  • Social Media sites – Social media refers to the interactions between people in which they can create, share, and/or exchange information in virtual networks/communities. Sites providing social networking service are commonly referred as social media sites.
  • SMO (social media optimization) – SMO is the digital marketing strategy to improve social media presence of an business.
  • Schema Markup – Schema markup, also referred to as structured data, is a code that helps search engines better understand content on your website. If you want to implement it on your website for SEO purposes, we would suggest you to visit our blog covering each detail on how to use schema markup for SEO.
  • Structured Data – Schema markup, also referred to as structured data, is a code that helps search engines better understand content on your website. If you want to implement it on your website for SEO purposes, we would suggest you to visit our blog covering each detail on how to use schema markup for SEO.
  • SEO FAQ – Questions about search engine optimization that people ask frequently are called SEO FAQs. You can read the top SEO FAQ here.

T

  • Title
  • Traffic
  • Tiered Link Building – Tiered link building is a strategy where backlinks are created in multiple levels or “tiers,” with higher-quality links pointing to the primary website and lower-quality links supporting those higher-tier links to improve overall SEO.

U

  • Unique Visitor
  • URL

W

  • Website – Website is the collection of web pages and content that share a unique domain name. Choosing WordPress website design is the first step to take your business online.
  • Website Traffic – Website traffic is a term referring to the volume of users visiting a website. In simple words, a group of website visitors is mostly referred to as website traffic. If you want to increase website traffic, you can learn it by clicking the mentioned link of an guide.
  • Website Traffic Checker – Website traffic checker is a tool that tracks website visitors and provide various metrics. You can find the list of most popular free website traffic checkers here and also learn how to use them.
  • Website Speed Optimization – It is the process of optimizing your website to load faster and quicker. You can use Website speed optimization techniques to reduce your website load time.
  • WooCommerce – WooCommerce is the WordPress ecommerce plugin used to create an flexible online store for free. To improve your online store presence in search engines, WooCommerce SEO is the effective way.
  • WordPress SEO Plugins – WordPress plugins that are used to process search engine optimization tasks are called WordPress SEO Plugins.
  • WordPress Directory Plugins – WordPress Directory Plugins are tools that enable the creation and management of directory-style listings, such as business directories, event directories, or classified ads, within a WordPress site. We have created a list of the best free WordPress directory plugins that you can check if you want to create a directory in WordPress.
  • Website Builder – Website builder is a tool/website/platform that allows you to create a website quickly with no expertise or knowledge about coding. You can view the best free website builders here to understand how a website builder looks like.

X

  • XML

Y

  • Yahoo!