Top YouTube Searches

Last updated: November 17, 2024

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Top YouTube Searches
Top YouTube Searches

YouTube, being the second most visited website globally and the largest video-sharing platform, has a diverse array of content catering to millions of users daily. Understanding the top YouTube searches provides insights into what people are interested in, trends in media consumption, and the types of content creators can focus on to grow their audiences. This guide covers the various categories and trends often found among the top searches on YouTube. You can use these searches to improve your social media optimization campaign and popularize your videos.

Top 100 YouTube Searches Worldwide

S. No.KeywordNo of Searches
1BTS16,723,304
2pewdiepie16,495,659
3ASMR14,655,088
4Billie Eilish13,801,247
5baby shark12,110,100
6old town road10,456,524
7music10,232,134
8badabun10,188,997
9blackpink9,580,131
10Fortnite9,117,342
11Minecraft8,540,800
12pewdiepie vs t series8,252,156
13peliculas completas en español8,223,530
14senorita8,203,240
15Ariana grande7,599,148
16alan walker7,011,862
17tik tok6,918,634
18musica6,776,562
19WWE6,720,364
20Calma6,570,493
21bad bunny6,462,239
22Eminem6,454,801
23queen6,443,123
24ed Sheeran6,098,093
25Peppa pig6,011,992
26despacito5,694,159
27la rosa de Guadalupe5,653,795
28Taki Taki5,437,988
29Enes Batur5,424,066
30Michael Jackson5,079,319
31songs5,040,082
32t series4,948,708
33maluma4,858,299
34bad guy4,806,490
35markiplier4,770,407
36Taylor swift4,709,317
37Ozuna4,665,643
38nightcore4,622,362
39Paulo Londra4,606,009
40karaoke4,542,724
41James Charles4,530,707
42youtube4,472,373
43imagine dragons4,471,413
44dance monkey4,468,853
45twice4,388,230
46Roblox4,383,944
47free fire4,368,431
48gacha life4,360,138
49post-Malone4,268,859
50Justin Bieber4,153,259
51Felipe Neto4,129,776
52Bruno mars4,125,165
537 rings4,071,507
54china4,007,730
55Doraemon3,919,814
56anuel3,895,705
57kill this love3,841,537
58jacksepticeye3,777,353
59maroon 53,771,017
60Joe Rogan3,763,617
61game of thrones3,762,771
62marshmello3,739,179
63Linkin park3,735,715
64David dobrik3,707,115
65bohemian rhapsody3,702,925
66squeeze3,639,897
67lady gaga3,636,055
68aaj tak live3,576,911
695-minute crafts3,542,329
70cardi b3,541,762
71geo news live3,529,420
72музыка3,510,408
73Selena Gomez3,452,110
74Coldplay3,438,660
75dantdm3,432,755
76lofi3,423,363
77anuel aa3,421,588
78Rihanna3,399,253
79drake3,391,085
80dross3,388,714
81Los polinesios3,378,828
82rap3,372,895
83Shawn Mendes3,303,856
84cocomelon3,286,720
85sia3,286,486
86song3,216,548
87slime3,215,921
88dua lipa3,215,514
89con Calma3,209,614
90funny videos3,185,759
91mikecrack3,183,225
92vegetta7773,150,688
93pubg3,052,130
94avengers endgame3,043,992
95movies3,041,954
96soolking3,039,784
97believer3,008,394
98GTA 53,000,893
99Romeo Santos2,995,028
100Katy perry2,993,646

Top 100 YouTube Searches in the US

S. No.KeywordNo of Searches
1pewdiepie45,71,398
2ASMR40,36,274
3music33,47,560
4markiplier29,69,267
5old town road25,01,430
6Billie Eilish23,55,459
7pewdiepie vs t series21,79,597
8Fortnite20,10,834
9David dobrik20,06,263
10jacksepticeye19,56,498
11Joe Rogan19,22,619
12James Charles18,52,057
13baby shark18,43,336
14BTS16,48,962
15dantdm16,48,379
16SNL15,69,452
17game grumps13,99,182
18CNN13,83,248
19WWE13,51,784
20lofi13,17,905
21Minecraft12,94,920
22Shane Dawson12,18,344
23fox news11,94,207
24msnbc11,62,435
25Mr beast11,55,660
26fgteev11,32,139
27ssundee11,30,356
28lofi hip hop11,15,248
29t series11,06,948
30gacha life10,88,275
31Stephen Colbert10,71,076
32flamingo10,53,715
33Ariana grande10,45,804
34nightcore99,2960
35songs94,5140
36jake paul938,932
37lazar beam921,944
38tyt905,280
39Eminem901,503
40Taylor swift894,841
41post-Malone888,713
42vanossgaming888,357
43memes871,174
44Jeffree star861,302
45trump853,570
46study music840,359
47cardi b833,307
48juice wrld809,349
49game of thrones807,388
50ESPN801,990
51unspeakable794,403
52John Oliver784,305
53logan paul775,211
54NBA young boy770,299
55try not to laugh766,004
56blackpink761,919
57coryxkenshin759,131
58avengers endgame752,274
59Roblox735,723
60Andrew yang732,854
61dude perfect730,066
62last week tonight726,970
63Peppa pig725,073
64Mr beast715,461
65chad wild clay708,328
66donkey706,010
67ufc699,040
68game theory693,334
69NFL688,779
70JRE687,693
71BuzzFeed unsolved682,198
72popularmmos679,442
73drake679,361
74borderlands 3670,494
75ninja670,413
76Colbert669,343
77sml662,973
78tik tok658,256
79itsfunneh652,226
80undisputed651,707
81ben Shapiro650,475
82Seth Meyers650,378
83Rachel Maddow648,303
84prepared641,203
85pokemon sword and shield640,846
86Jeffy640,603
87Trevor Noah640,279
88critical role637,750
89Trisha paytas636,567
90blippi634,897
91gmm623,242
92first take622,691
93Nintendo620,470
94queen619,303
95sssniperwolf618,963
96Ryans toy review611,976
97Tati604,341
98funny videos601,083
99sis vs bro599,916
100Jenna marbles598,684

Top 20 YouTube Searches in India

S.No.KeywordNo of Searches
1wwe7,64,000
2ashish chanchlani6,82,000
3punjabi songs6,69,000
4dynamo gaming6,32,000
5carryminati6,26,000
6pewdiepie6,18,000
7bb ki vines6,16,000
8t series5,44,000
9pubg5,12,000
10tom and jerry4,85,000
11emiway bantai4,81,000
12study iq4,78,000
135 minute crafts4,65,000
14amit bhadana4,06,000
15stand up comedy4,03,000
16mumbiker nikhil4,02,000
17bts2,70,000
18tik tok2,37,000
19free fire1,63,000
20baby shark95,000

Most Popular YouTube Tech Channels

S. No.KeywordNo of Subscribers
1unbox therapy1,81,00,000
2uravgconsumer31,20,000
3Engadget12,50,000
4phonearene12,10,000
5Derek Banas11,40,000
6barnacules nerdgasm8,89,000
7the art of photography7,21,000
8Roberto blake5,33,000
9droid life4,14,000
10David di franco1,77,000

Top 10 Most Popular YouTube Music Channels

S. No.KeywordNo of Subscribers
1Justin Bieber64,800,000
2Ariana grande49,400,000
3Eminem48,700,000
4Katy perry41,300,000
5Rihanna37,800,000
6Bruno mars32,600,000
7wiz khalifa24,900,000
8Nicki Minaj23,200,000
9Beyonce23,500,000
10Chris brown22,000,000

Most Popular YouTube Gaming Channels

S. No.KeywordNo of Subscribers
1sssnipperwolf2,92,00,000
2KSI2,34,00,000
3popularmmos1,73,00,000
4stampylonghead1,03,00,000
5rooster teeth93,20,000
6anesongib23,00,000
7thejwittz15,80,000
8putther9,30,000
9ser winter5,98,000
10Giancarlo parimango3,27,000

Most Popular YouTube Cooking & Health Channels

S. No.KeywordNo of Subscribers
1bon appetit58,30,000
2the ford ranger52,40,000
3eater28,20,000
4vahchef vahrehvah24,10,000
5food food14,80,000
6nickos kitchen12,40,000
7just one cookbook8,01,000
8Steph and adam5,71,000
9I heart recipes5,07,000
10cookwithapril3,19,000

Most Popular YouTube Beauty & Fashion Channels

S. No.KeywordNo of Subscribers
1Alisha Marie81,00,000
2meg Deangelis47,50,000
3Sarai jones34,90,000
4simplynessa1525,50,000
5Arden rose14,50,000
6Gabriella8,51,000
7Leah pripps7,11,000
8Cambria joy6,19,000
9Daina5,16,000
10Tasmin Dhaliwal2,68,000

Most Popular YouTube Film & Entertainment Channels

S. No.KeywordNo of Subscribers
1Miranda sings1,09,00,000
2BuzzFeed multiplayer99,00,000
3awesomenesstv85,50,000
4clevver news48,30,000
5mcjuggernuggets41,10,000
6grace Helbig26,50,000
7button poetry13,40,000
8hamilton Evans6,39,000
9Eile Monty6,31,000
10FYI television network2,43,000

Most Popular YouTube Comedy Channels

S. No.KeywordNo of Subscribers
1Jenna marbles2,00,00,000
2good mythical morning1,72,00,000
3failarmy1,50,00,000
4Lilly Singh1,48,00,000
5CollegeHumor1,43,00,000
6people vs food1,24,00,000
7all def45,30,000
8jinx16,80,000
9Clifford Owusu4,31,000
10whatsupwoods2,36,000

YouTube’s Annual Number of Users

YearNumber of Users
20120.8 billion
20131 billion
20141.1 billion
20151.2 billion
20161.4 billion
20171.5 billion
20181.8 billion
20192 billion
20202.3 billion
20212.6 billion

YouTube Premium Paying Subscribers

YearNumber of Subscribers
20151.5 million
20163 million
20172.8 million
2018*10 million
201918 million
202030 million
202123.6 million

 

Categories of Top Searches

  1. Music Videos
    • Music consistently dominates YouTube searches. Users flock to the platform to watch official music videos, lyric videos, and live performances. Popular artists like BTS, Taylor Swift, Justin Bieber, and Bad Bunny often top the search charts.
  2. Gaming
    • Gaming content is a significant driver of YouTube traffic. Searches for gameplay, walkthroughs, reviews, and live streams of popular games like “Minecraft,” “Fortnite,” “Among Us,” and “Roblox” are very common. Gaming influencers and esports tournaments also attract substantial viewership.
  3. How-To and Tutorials
    • YouTube serves as a go-to resource for learning new skills. Tutorials on a wide range of topics such as cooking, coding, makeup, DIY projects, and home repairs are frequently searched.
  4. Entertainment
    • Entertainment content, including TV show clips, movie trailers, comedy sketches, and web series, attracts a lot of attention. Late-night show segments, interviews with celebrities, and fan theories are particularly popular.
  5. Vlogs
    • Personal vlogs from influencers and celebrities are highly searched. Viewers are interested in lifestyle content, travel vlogs, daily routines, and behind-the-scenes looks into the lives of their favorite personalities.
  6. Educational Content
    • Educational videos covering science, history, math, and more are also popular. Channels like CrashCourse, Khan Academy, and TED-Ed provide valuable content that is frequently searched by students and lifelong learners.
  7. News and Current Events
    • People turn to YouTube for updates on news and current events. Searches for recent events, political updates, and significant happenings globally are common.
  8. Fitness and Health
    • Fitness routines, workout plans, yoga sessions, and nutritional advice are popular search topics. Influencers in the health and wellness space attract viewers looking to improve their fitness and lifestyle.

Trends in Top Searches

  1. Seasonal Trends
    • Certain searches peak during specific times of the year. For instance, “Christmas songs” spike in December, while “Halloween makeup tutorials” see a surge in October.
  2. Viral Challenges and Memes
    • Viral challenges, internet memes, and trending hashtags often lead to spikes in related searches. The “Ice Bucket Challenge,” “Mannequin Challenge,” and various TikTok trends have all seen significant search interest on YouTube.
  3. Technological Advances
    • New product releases, especially in technology, drive searches. Unboxings, reviews, and comparisons of gadgets like smartphones, gaming consoles, and laptops are highly searched.
  4. Celebrity and Influencer Content
    • Content related to popular celebrities and influencers often trends. Significant events in their lives, such as weddings, controversies, or new projects, can lead to a surge in searches.
  5. Major Events and Anniversaries
    • Major global events, anniversaries of significant historical events, and cultural phenomena often lead to increased search activity. For example, searches related to the Olympics, elections, or significant anniversaries like the moon landing anniversary see peaks.

Analyzing Top YouTube Searches

Several tools and methods can be used to analyze and stay updated with the top YouTube searches:

  1. YouTube Trends Dashboard
    • This tool provides insights into trending videos and searches by location and category.
  2. Google Trends
    • Google Trends allows users to see the popularity of search queries over time and compare different terms.
  3. Keyword Research Tools
    • Tools like Ahrefs, SEMrush, and VidIQ offer in-depth analysis of YouTube search trends, keyword difficulty, and search volume.
  4. YouTube Analytics
    • For content creators, YouTube Analytics provides valuable data on how their videos are being discovered and the search terms leading to their content.

Conclusion

Understanding the top YouTube searches is crucial for content creators, marketers, and anyone interested in digital trends. The platform’s diverse audience means that search trends can vary widely, reflecting the interests and concerns of people worldwide. By staying informed about these trends, one can create content that resonates with viewers and meets the current demand, leading to increased visibility and engagement on YouTube.

Ultimately, you can use free AI video generator to generate videos for free that help your website search engine optimization campaign.